Ali Mohamed

Kollektiv identitetsformering i sociala medier: Interaktion i tre Facebookgrupper

Collective identity formation in social media : Interaction in three Facebook groups
Social media, not least Facebook, has in recent decades emerged as an important arena for interaction and identity formation. The overall aim of the thesis is to contribute with knowledge about how collective identity formation takes shape within groups in social media where social issues are discussed. Specifically, collective identity formation has been studied in three Facebook groups with different orientations.

The theoretical starting point is constituted by a combination of a socio-cultural perspective and Goffman’s dramaturgical perspective. Methodologically, a qualitative, netnographic approach is used, supplemented with qualitative content analysis and conversation analysis. The results show how interaction in the Facebook groups is enabled and limited by the platform’s technical conditions as well as by different social conditions, norms and rules that frame these practices.

Three types of interaction are distinguished, they are characterized by

resistance, agreement and nuance respectively. Based on these three types of interactions, three collective identities are presented: Resistance identity, is formed through interaction that manifests a shared distance from something/someone; Solidarity identity, is formed through interaction that manifests common advocacy and/or celebration of something/someone and Negotiation identity, is formed through a joint effort to reflect on, negotiate and nuance the understanding of something/someone.

From this overall result, two aspects are highlighted in the concluding discussion. The first aspect concerns interaction in social media and the second aspect concerns collective identity formation as learning.

Avhandlingen finns i DIVA:

http://urn.kb.se/resolve?urn=urn%3Anbn%3Ase%3Asu%3Adiva-212928

Tidigare skrev jag en masteruppsats som fått toppbetyget; A. Uppsatsen är en studie om design som en dynamisk verksamhet med spänningar och motsättningar som håller den levande. Uppsatsens titel är: Apputveckling: En studie av motsättningar mellan design- och användningspraktiker ur ett verksamhetsteoretiskt perspektiv. Motsvarande rubrik på engelska är: Development of apps: A study of contradiction between design- and user experiences from the theoretical perspective of activity theory.

På denna blogg och webbplats publicerar jag även en del av mina grafiska arbeten samt artiklar om pedagogik och teknik. Jag har även under mina andra studier och arbeten gjort och utvecklat många arbeten för stora företag då jag arbetade bland annat som grafisk formgivare, art director på Webupdate/Cloudnine och Ord & Stil. Ikea, H&M, Plaza, Visit Sweden, EBFA, Beckers var några av de kunder för de företagen som jag arbetade då jag var webb-ad/AD. Av upphosvrättsliga skäl har ja valt att inte publicera bilder på de projekt för bl. a. Ikea, Plaza, H&M etc.